What is your return on investment (ROI)?
Solution-selling is “the only way to sell” these days; but, what does selling a solution actually mean? For me, solution-selling is being a trusted partner and great listener with your customer. As their trusted partner, you must be straightforward and truthful and offer what is only in your [...]
Who’s steering the ship
– guiding your business
I had lunch with a friend the other day who was telling me about a new position she had taken. As my friend told me about her new position, I was reminded of her great communication skills, her ability to ask the right questions, and her [...]
Well, do you really need
. . . . a business plan?
That’s a question I’ve considered since I started my business nine years ago. I’ve read many articles on the importance of needing a business plan. The truth is, I’ve written many plans, never quite complete or realistic — but I did it because [...]
Safe Email Transactions
A conversation with a client, CPAmerica about the challenges of compliance and security with financial services led us to create a new product that we have named OakPortals.com. This is a private, encrypted, secure, easy to use portal page for the transfer of documents without email. We have set up the initial software [...]
Big, Bright & Beautiful
Our Yellow Mailbox Story
This one is kind of fun and also very practical.
Our office is on a busy road and, with rapidly moving traffic, hard to see for first time visitors . In the evening the problem grows with darkness making difficult to even find the driveway while moving.
Solution -
We installed [...]
I just finished an article for the North East Car Washer, a well done trade magazine serving the auto detail and cleaning business in the North Eastern states. I have two regular columns, one titled “Connections” is short and deals with people, communication and business relationships. The other is titled “Insights” and [...]