What is your return on investment (ROI)?
Solution-selling is “the only way to sell” these days; but, what does selling a solution actually mean? For me, solution-selling is being a trusted partner and great listener with your customer. As their trusted partner, you must be straightforward and truthful and offer what is only in your [...]
Well, do you really need
. . . . a business plan?
That’s a question I’ve considered since I started my business nine years ago. I’ve read many articles on the importance of needing a business plan. The truth is, I’ve written many plans, never quite complete or realistic — but I did it because [...]
Recession P R
Here are some thoughts on having a PR (Public Relations) program and why it is just the right time to get it going.
* Use your business to help someone – personal or a business. Watch the news for someone that needs help.
* Host a contest to rename something like your business, or a [...]
Big, Bright & Beautiful
Our Yellow Mailbox Story
This one is kind of fun and also very practical.
Our office is on a busy road and, with rapidly moving traffic, hard to see for first time visitors . In the evening the problem grows with darkness making difficult to even find the driveway while moving.
Solution -
We installed [...]
Reputation, Trust, Referrals.
These words all go together, especially here, where we are referring to the world of business.
What stirred my thinking on this topic this morning was my partners breakfast meeting. This was a first time meeting from a call she got yesterday from someone interested in developing a new web site. This person was [...]
To be able to take your business to the next level you need to consistently be assessing your strategic actions and tactical activities. If you have read any articles on successful people they all talk about not making the same mistake twice. We will all make decisions that we had good intentions with but they [...]