Guiding Your business
Who’s steering the ship
– guiding your business
I had lunch with a friend the other day who was telling me about a new position she had taken. As my friend told me about her new position, I was reminded of her great communication skills, her ability to ask the right questions, and her clear sense of focus.
A year ago she was telling me about an exciting technology venture she was taking on; she was optimistic and excited about her challenges ahead. Her strategy to run the sales department was well planned out and ready to implement. Instead, she consistently found herself taking on responsibilities outside of her jurisdiction. After a year she left feeling disappointed in the company as well as herself. The CEO who was steering the ship could not see the forest for the trees. Wasting time, He did not support his management team, his ego got in the way of progress. This is common in business today, inexperienced managers with a lack of consistency, and a “…lets wait and see…” approach can take a business down fairly quickly.
When I first started my business a consultant told me do two things; “1. have a good accounting and legal structure in place. And 2. Spend at least one day a week on your business plan, or strategy.” We’ve grown a lot since then, I’ve learned the hard way to stay focused and be consistent to our plan. For me changes are part of the landscape, staying a couple steps ahead of the curve is essential. To streamline decision-making and foster creative thinking in our company we work together as a team. It’s always important to understand that the CEO is probably the only one that sees the big picture—what decisions will impact the next.
As I mentioned in my last article a great business plan will be your blueprint to creating profitable growth in the future. Be ready to steer your own ship and keep a few steps ahead.
Wendy Brabon
CEO
Brabon Justice International
Ignite WorldWide, Inc.